Made for advertising (MFA) sites are typically low quality, click bait sites that have a high advertising to content ratio. Content is often focussed on a specific niche and used across multiple sites.

An inclusion list is a list of sites that a DSP can positively target. This stops ads appearing on low quality & unsafe websites.

We build inclusion lists using information from the Reuters Institute, Leading DSPs & Verification Partners. Our compact lists only contain high quality sites, but still feature trillions of buying opportunities each month.

We’re always keen to add in high quality sites to our list, if you think we’ve missed you please email hello@lista.fyi