About Us

We empower advertisers improve their inventory quality.

We estimate that over $13 Billion! per year is wasted on poor quality sites.

We’re a not for profit business that provides simple tools that prevent waste in media buys.

These solutions could reduce wasted impressions in your campaigns by 21percent!

Our Services

  • We provide free and custom inclusion lists to some of the worlds largest advertisers who are looking to cut waste from their media buys.

  • If you want us to take a quick look at what you’re buying to help you understand what you should avoid in the future get in touch.

  • We run informal (& free!) education sessions to focussed on the importance of media quality. We will help you avoid the pitfalls in programmatic buying !