AdTech platforms make money from inventory whether it is reasonable quality or not, If $13 Billion really is how much money is spent on low quality inventory, then advertising exchanges are making $1.17billion per year from the sale of inventory and on the buy side DSPs are making a similar amount.

At Lista we think it’s much better to positively target a concise list of websites that you want to appear on rather than to build and maintain a list of hundreds of thousands of websites that you don’t want to appear on. The reality is sites are launched quicker than they can be blocked and this leads to media quality issues & brand safety breaches.

Did you know? $13 billion of programmatic ad spend is wasted on low quality websites each year! We think ads should only appear against great content. Lista means list & we build inclusion lists that make programmatic buying better for buyers and sellers alike.