Hello, we’re Lista

Lista builds inclusion lists that make programmatic buying better for buyers and sellers alike.

Did you know? $13 billion of programmatic ad spend is wasted on low quality websites each year! We think ads should only appear against great content.

That’s why we launched Lista!

We're here to help programmatic buyers show ads in premium content and avoid those low-quality websites. We build custom algorithms and inclusion lists that radically improve media quality and help place your ads (and your spend!) only with the most established publishers.  

On average 21% of impressions in a programmatic campaign run on low quality, low engagement sites. We help buyers move away from exclusion lists and pre-bid segments which are less effective in delivering consistent media quality.

By using our inclusion lists you can avoid low-quality inventory with a simple solution, protecting brand equity, improving efficiency & driving effectiveness.

If you want to find out more email hello@lista.fyi